4A’s Dallas Council 2016 Institute of Advanced Advertising Studies (IAAS) Registration Now Open!

The 2016 IAAS client will be TGI Fridays.

TGIFridays-700x261The 4A’s Dallas Council Board of Governors announced that registration for the 2016 edition of the Institute of Advanced Advertising Studies (IAAS) course opened on December 2. Open to all North Texas area agencies, 4A’s members and non-member agencies, IAAS enrollment is limited to the first 24 students who register.

Institute Begins Fall 2016

The 2016 IAAS starts on August 31st. Traditionally the program has covered 13 to 14 weeks, but this year consideration is being given has to how to best provide this first-class experience in a slightly shorter program. No decision has been made since it must be predicated on the requirements of the client problem.

TGI Fridays is 2016 client

Student professionals will work on an actual marketing problem or need defined by Fridays marketing executives who will brief, critique and ultimately pick a winning mock agency made up of the selected students. Past clients have been Fossil Watches, J C Penney and LaQuinta Inns & Suites.

What is IAAS

Building on the desire to foster a vibrant, connected, first-rate advertising community in Dallas, the IAAS program is designed for young agency professionals across all disciplines. The course is designed to teach critical marketing strategy and plan development through a collaborative team approach to solving a real-world business challenge from a real client.


 4A’s Dallas Council

 Our Mission

To marketing communications professionals who care about the industry and not just their agency, the 4A’s Dallas Council is a marketing industry advocate that drives business to the region.