IAAS 2022 Classes


ZOOM Video Conferencing

We have improved the IAAS Experience.

Just like the ever-changing “landscape” of today’s marketing environment, changes have been made to the 2022 program in its virtual environment to make it even more relevant to the times; more emphasis on digital and social media uses and practices, plus more professional faculty involvement in each class. Here is a brief review of the curriculum for the 2021 virtual version of IAAS from Director Peter Noble.

Dear Potential IAAS Profesionals:

To give you a better idea of the flow of our sessions, here is what I wrote to our 2021 Fellows to explain our meeting regimen with the details on dates since IAAS 2022 is yet to be !

Our first meeting will be focused on reacquainting ourselves with both Cinemark’s marketing challenge (see attachment) and our IAAS colleagues and the organization of our IAAS agencies.

All sessions are scheduled for Wednesdays,  from 6:00 pm to 8:30 pm (CT) on Zoom.

The original Client Brief  and the IAAS Zoom link will be provided to all registrants, previous and new.



Wednesday, April 14th from 6:00 – 8:30 pm (CT)

  • RESTART/REFRESH – Revisiting Cinemark’s marketing challenge and our IAAS agencies’ organization.

Wednesday, April 21st from 6:00 – 8:30 pm (CT)

  • SITUATION ANALYSIS/BACKGROUNDER – Taking a fresh-eyed, systematic approach to learning about Cinemark’s customers, category, competition, and mandatories. 

Wednesday, April 28th from 6:00 – 8:30 pm (CT)

  • RESEARCH/ACCOUNT PLANNING – Diving deeper into a more solid understanding of Cinemark via secondary and primary research tools.

Wednesday, May 5th from 6:00 – 8:30 pm (CT)

  • SWOT/STRATEGY/POSITIONING – Creating Cinemark’s marketing communication through data analysis and precise positioning statements.

Wednesday, May 12th from 6:00 – 8:30 pm (CT)

  • CREATIVE  – Bringing Cinemark’s persuasive communication strategies to life through concepting and execution.

 Wednesday, May 19th from 6:00 – 8:30 pm (CT)

  • MEDIA/DIGITAL/TRADITIONAL – Getting Cinemark’s message seen, heard, and understood through smart channel analysis, planning, and selection. 

Wednesday, May 26th from 6:00 – 8:30 pm (CT)

  • PROMOTIONS/EVENTS/EXPERIENTIAL – Developing activities to engage Cinemark’s consumer with the its brand promises.

Wednesday, June 2nd from 6:00 – 8:30 pm (CT)

  • PERFECTING THE PITCH – Learning how to translate your recommendations and plans into a persuasive, multimedia narrative that’s convincing to Cinemark.

 Date TBD – Based on judges availability

  • CLIENT PITCH  – Winning the business and earning your IAAS Certificate!

Did I mention that I’m excited to finally resume this important (and exclusive) professional development program? I hope you’re excited, too!



Director, Institute for Advanced Advertising Studies
American Association of Advertising Agencies • 4As

214.361.1234 (Mobile) noble@smu.edu


Professor of Practice,Temerlin Advertising Institute at SMU
214.361.1234 (Mobile)



Institute for Advanced Advertising Studies

Accredited Fellowship

The Restart features

2021 Registration Available Now.

Ask your agency supervisor/manager about an agency-sponsored Fellowship>
Or you are always free to register yourself .

2019 Graduate Fellows

Thanks to their client:



Addy Osborne Assoc. Media Planner TM Advertising
Alina Garcia Saatchi & Saatchi/Dallas
Amber Canyon Saatchi & Saatchi/Dallas
Annie Bruner Digital Content Writer Commerce House
Betsey Marcus Art Director Commerce House
Caroline Cook Account Executive Johnson and Sekin
Courtney Lawson Assoc, Commerce Strategy VMLYR
Kelsi Robertson Social Media Strategist Firehouse
Mallory Ashcraft Copywriter Firehouse
Oliva Price Sr. Account Executive Johnson and Sekin
Priscilla Mon Saatchi & Saatchi/Dallas
Sharon Lowe Brand Manager The Loomis Agency
Todd Kitzens Saatchi & Saatchi
Tommy Johnson Assistant Planner TracyLocke
Trevor Blum Account Exectuive TracyLocke

2018 Graduate Fellows

 Thanks to their client:

Jade Ajose Saatchi & Saatchi/Dallas
 Kathryn Breslin TM Advertising/Dallas
 Steph Clausen Moroch Partners
 Morgan Clifton Firehouse
 Val de Fex Richards/Lerma
 Dylan Dollihite Javelin Agency
 Danielle Holt The Integer Group
 Justin Honeycutt Southwest Media Group
 Hanna Jenkins Saatchi & Saatchi/Dallas
 Molly Gould  The Integer Group
 Elizabeth Lara Conill
 Julia Leggett TM Advertising/Dalla
 Abbie Lockwood Commerhouse LP
 Elizabeth Lowe The Integer Group
 Alexis Gliedt Moroch Partners
 Kerrin McKaig TracyLocke
 Sarah Meacham 3100 FT
 Sahar Medhi Saatch & Saatchi/Dallas
 Juan Perez-Duran Conill
 Grant Pieper TracyLocke
 Jamal Prowell Firehouse
 Madison Reeves Commercehouse LP
 Barbara Smith The Richards Group
 Robert Stahl The Integer Group
 Elizabeth Stuckman Saatchi & Saatchi/Dallas
 Steph Viands Firehouse
 Elissa Wilke Saatchi & Saatchi/Dallas

2016 Fellows

 Thanks to their client:

IAAS grads 2016

Allison Burzlaff TracyLocke
Christopher Calhoon
Caroline Crews The Marketing Arm
Greer Dzura The Marketing Arm
Chrystalla Georghiou Southwest Media Group
Daniel Gerow Firehouse
Kylea Hapka Targetbase
Kelly Haser Javelin Marketing Group
Adam Johnson Celanese Corporati
Blake Lamb Moroch Partners, LP
December (Matt) Lindner Moroch Partners, LP
Aaron Miller TracyLocke
Diego Nava Commercehouse
Ann Nguyen Targetbase
Michael Pichler Targetbase
Tori Reed Commercehouse
Sydney Sewell Southwest Media Group
Lyndsey Sharpe Targetbase
Atul Shembeker The Marketing Arm