Career experience. Fun. Work with peers from other agencies, while you build your career.
Take a step toward a Masters. See special option available to you as a Dallas Council IAAS Fellow.
2022 IAAS Fellows may have a very exciting client to work on.
Come to come!
All you need to know
The Institute for Advanced Advertising Studies (IAAS) Fellowship Course is open to all agencies, in the Dallas Council and other parts of the country during this virtual version of the program. 4A’s members and non-member agencies are invited to register students as early as possible since IAAS enrollment is limited 24 for this restart. You can show your interest, with no obligation, by contacting IAAS Director Peter Noble by email.
IAAS is the premier short course for “lightly” experienced advertising and marketing professionals that will help them gain greater career satisfaction and advancement. The experience is an accredited Fellowship Course of the 4A’s with a special SMU Temerlin Advertising Institute Graduate School Credit Option upon course completion.
The course instructs participants in critical marketing strategy and plan development through a collaborative team approach to solve a real-world business challenge from a real client. The IAAS experience puts careers in overdrive. Just as important, the experience gained immediately adds value to the sponsoring agency as well as to the participant.
A 2020-221 IAAS Fellowship gives you a valuable option: Graduate School Credit.
Through a special arrangement between 4A’s Dallas Council and the Temerlin Advertising Institute (TAI) at Southern Methodist University (SMU), 4A’s Dallas Council IAAS 2021 students who successfully complete the program have the option of being awarded three (3) credit hours at the graduate level from SMU.
Students can get the credit hours immediately after graduation from IAAS 2021 or can take advantage of this unique benefit within one year of completing IAAS 2021. Instead of paying the full tuition and fees of $4,014 for the three (3) graduate credit hours, 4A’s Dallas Council IAAS 2021 graduates will only pay a one-time fee of $700 – a savings of over $3,500. 4A’s Dallas Council IAAS 2021 participants who take advantage of this unique benefit can choose to apply those graduate credit hours to TAI’s Strategic Advertising Specialist Graduate Certificate or to the Master of Arts in Advertising graduate degree at SMU.
When in 2022?
A start date has yet to be decide. Traditionally , the program meeting on Zoom are each Wednesday until a presentation is made by the mock agencies to Judges. After client presentations, a Fellowship graduation/awards presentation dinner may be held in-person, conditions allowing, at a date to be determined.
Who should attend? Who is eligible? What to expect.
Young agency professionals with one to five years experience will be best served by this program, although more experienced professionals who are changing disciplines within the agency have been accepted. Participants are challenged to develop an integrated communications program in order to “win” the client through a mock pitch presentation. Selection as an IAAS Fellow is an honor bestowed by their agencies on young professionals they value who demonstrate potential to rise within their agency’s ranks
IAAS a program is not for the faint-hearted. It’s work after work. Each Wednesday class is approximately two hours. Additional time commitment is generally required when students are assigned to mock advertising agencies to prepare their comprehensive presentations to a real client who has volunteered their time to the program. The benefits of that extra dedication to career are enormous. IAAS Fellows generously speak to the payoffs they receive after the experience.
How You and Your Agency Benefit.
After graduating from the Institute, IAAS Fellows will have gained a better grasp of the “big picture,” plus practical, actionable skills to better meet the daily challenges faced by the agency for their clients. Graduates of this program testify to a renewed passion for doing excellent work and increasing their contributions to their respective agencies.
2021 Client
Frisco RoughRiders Baseball Club – 2019
Half Price Books – 2018
TGIFridays – 2016
LaQuinta Inns & Suites – 2015
J C Penney – 2014
Fossil – 2013
All disciplines are welcome. Whether the participant is in creative, account service, media, digital or planning each has a profound role to play in this exciting professional development environment. Creative professionals will find this exercise especially useful in providing them with a broader exposure to work for clients.
Pitch teams are assembled by the IAAS staff, bundled with others of different agency disciplines, and generally not paired with their own agency members. This is not class work. It’s typical agency “pitch” work, so expect to work hard and long with your team to “win” the business.
Ask your agency management now. If you are interested in being a part of the IAAS Fellowship Certification for 2020, we suggest you approach the appropriate person in your agency now. If you are an individual, you may apply of course, without your agency’s sponsorship.
How much is it?
Fees have not been set. 4A’s agencies get a preferential, lower fee than non-member agencies.
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Curriculum
The curriculum had been truncated for the virtual session, The amended program will be done via Zoom and as an 8-week experience, combining weekly instruction, access to industry mentors/advisors and a real client business challenge. The program culminates in a fully integrated “pitch” to a panel of judges. This is an unprecedented opportunity to engage in the outstanding developmental program for young and promising agency talent. Space is limited, so be sure toThe amended program will be done via Zoom and as an 8-week experience, combining weekly instruction, access to industry mentors/advisors and a real client business challenge. The program culminates in a fully integrated “pitch” to a panel of judges. This is an unprecedented opportunity to engage in the outstanding developmental program for young and promising agency talent. Space is limited, so be sure to register ASAP!
Each week features a topical lecture and workshop session with leading professionals in all disciplines of marketing and advertising, with Q&A segments. Each student team receives hands-on mentoring and coaching from seasoned executives in the agency industry.